Grassroots Group noticed that when it comes to finding delicious snack food for human hatchlings, it’s pretty much a zoo out there. So they decided to do something about it and started making healthy fruit snacks that are a whole lot of fun to play with. After all, growing big and strong takes hard work and Farm World’s collection of fun-filled fruit snacks are jammed with goodness to help fuel little people who are always on the go from ages 2 and up.
Amplified was tasked to create a fun brand that would grab the attention of children and help Grassroots Group list the Farm World brand in supermarkets.
We started with our Brand Intelligence process to get insights, discover what works and do the necessary research on kid’s snacks. We moved over to our Creative Development phases and created a brand from scratch that resonates with this young audience. We used our Growth Marketing measures and tools to successfully run Digital Campaigns, creating massive hype and pushing products until major retailers simply couldn’t resist taking us in.
