AI vs. Professional Video Production: Why Brands Still Need Expert Video Creation AI is revolutionising video production, but is it a true replacement for human creativity? In an era where
How to Manage Paid Facebook & Instagram Ad Accounts Let’s discuss how aspects such as audience targeting, budget management, and KPI tracking are critical to the successful management of Paid
Facebook Account Management – How to share access to a Facebook ad account Follow the steps below to share access to your Facebook and/or Instagram ad account with an agency
Understanding Customer Acquisition Cost (CAC) in Growth Marketing Customer Acquisition Cost (CAC) is a crucial metric for businesses to understand and optimise their digital marketing efforts. In growth marketing environments,
What does a creative agency do during the client intake phase of a website project? The client intake process is an important step in the website design process that helps
What are wireframes in website design? Wireframes are simplified, low-fidelity representations of the layout and structure of a website. In website design, wireframes are simplified, low-fidelity representations of the layout
What is a Brand Audit? A brand audit is a comprehensive analysis and discovery of a brand’s current market position. A brand audit helps the business identify strengths, weakness’, opportunities,
A brand workshop is a collaboration between key business personnel and brand strategists to identify, define, and refine the strategic direction of internal and external brand touch points. Brand workshops
What is Brand Research and Discovery? Brand research and discovery is an in-depth analysis of a brand’s current position and the value it holds concerning customer needs, competition, and opportunity
What is a Brand DNA? A brand DNA is a document which thoroughly outlines the essence and identity of a business. Brand DNA documentation clearly defines what makes your business
