It’s time to connect with your audience and make some noise, generate sales and get people interacting with your company. Using the brand strategy to guide our way, we create pathways to your customers and meet them where they live with relevant content.
Growth Marketing leans heavily on data and analytics to understand the quickest path to earning hearts, minds, and share of wallet. As we dive deeper, AMPLIFIED ventures behind the scenes to cultivate an active and engaged community of purchasers, loyalists, and advocates.
THE STORY OF PEOPLE
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It’s time to put the digital strategy in place to meet your current business objectives. This is where we define a unique game plan to engage your target audience, identify campaign tactics that support your goals, vanquish your challenges, increase sales leads and seize any new opportunities along the way.
This involves creative content planning, channel distribution, CRM integration, budget allocation, owned, earned, and paid media usage… we’ll even recommend toolsets and platforms to aide and track our journey. Once set, we’ll have an actionable marketing plan that shows where, when, and how we plan to activate your brand and reach your audience with pinpoint precision.
Once your creative campaign has had room to stretch, we’ll undergo an evaluation period to optimise and inform future decisions. Equipped with hard data and analytics, we asses our marketing strategy against actual results to understand what’s working and weed out what’s not.
Business intelligence tools like Google Data Studio, Hubspot and Qualtrix help us sift through performance data, A/B tests, CRM lists, your social community, sales conversions, and channel KPIs to gauge efficacy and course correct along the way. Sometimes it’s as simple as tweaking one word in a headline. Sometimes it means adjusting your engagement strategy or fixing an image.
At the end of this phase, you’ll receive regular reports with key insights, relevant data points, recommendations and an actionable change management plan.
