GIVE YOUR BRAND CREATIVE A STRATEGIC ADVANTAGE

Creative Development

Introduction

Creative Development is where your brand transforms from strategy on paper to an own-able creative look and feel.

In many ways, it’s a process of failing forward. The more we collaborate, the more prosperous our relationship.
We learn what’s critical, what’s off limits, what you’re drawn to, and how you supply feedback, making iterative progress until we reach brand creative that’s ready to surprise and delight your audiences.

Make Your Brand Impossible To Ignore

As we start the creative process, we sync up on the strategy and spend some time exploring insights gained from the intelligence phase. The creative team will brainstorm on how competitor brands present themselves, pull benchmarks, and identify trends in the market and the creative and tech landscape – all with the goal of finding some own-able space for the brand to compete, grow, and thrive. Armed with this knowledge, we set about developing a visual design language through a series of creative explorations which eventually resolves into a unique look and feel for the company. That’s where the story starts taking shape.

Case study

Burgundy Collective

The Burgundy Collective team creates a range of high-end genuine leather bags using local materials and quality craftsmanship. Since 2013, our small team has been designing and crafting our beautiful products together. Our range expands as we find inspiration and currently, it includes travel bags, handbags, our famous satchel, business briefcases and various smaller accessories. The Burgundy Collective is a platform for continuously exploring fresh designs and creative ideas in harmony with style and functionality.

Your New Visual & Verbal Exploration

We start with inspiring visual mood-boards to explore where we believe the direction of the brand could go. Then we iterate ideas. We push pixels, pitch catch phrases, headlines, and campaign concepts, all the while working towards a living, breathing brand. The intelligence we gain from the brand strategy helps us filter out the bad and graduate the good.

By the end of this exploration, you’ll see what we call Key Art Concepts – a series of mock-ups that showcase the new creative approach through photography, tone, layout design, fonts, and colour palette. This will be refined and eventually make up your brand’s new visual design language and personality. For us, Key Art is, well… key. It’s the basis upon which we build all other assets, and the beginning of an actionable brand that’s ready to spread its wings.

Producing High-Impact Brand Creative

Asset Creation is where we enter campaign mode. Together, we’ll scope out all the assets needed to advance the brand efforts and focus on winning over hearts and minds. You’ll meet designers, writers, coders, photographers, videographers and other dreamers – all invested in helping your brand reach its true north. Under the guidance of the strategy, content, and account teams we translate your business goals into tight, meaningful, high-impact executions. A cycle of pre-production, production, and post-production drives the process, until you have hard-working, engaging, on-message, on-brand assets that drive consumers down the purchasing funnel.

Your Brand’s Most Engaging Content

Content is king, always has been, always will be. Now more than ever, it’s imperative for brands seeking to humanise their offering to produce relevant content. AMPLIFIED is in the unique position of having a complete video production team in-house.We oversee all aspects of content creation – content strategy, production and planning, location and talent scouting, script writing, music, colour grading and post-production. We have a talented roster of producers, scriptwriters, videographers, photographers and editors. This team is locked and loaded with global offices for any size production over land, sea and air.

Lights. Camera. Action.

During pre-production, we’ll carefully coordinate your script, set, talent, and our time… basically everything needed to facilitate smooth days on set. It’s during production days when the magic really happens.

After a successful shoot, it’s back to the editing bay to produce all the video assets for your campaign.Whether you’re looking for TV commercials, branded content, up-tempo sizzle reels, success stories, product demos, animated visual effects, big brand or social media cuts, it’s all amplified at Amplified Advertising.

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Our Services

Brand Intelligence

Remove the guesswork from your strategy and gain internal brand alignment. Set the foundation for your brand's growth.

Brand Intelligence

Research + Discovery Naming + Logo Design Brand Strategy + Development Audience Surveys + Workshops

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