Brand intelligence offers real-time data on your addressable market, consumer sentiment, and provides a growth-focused platform to build your brand.
At AMPLIFIED, that means defining true north and helping you discover the best possible version of your company in order to share it with the world. As a business and brand consultancy, our expertise is analysing businesses, bringing clarity to the organisation, and defining a narrative primed for audience engagement.
In any new relationship, a lot of learning takes place (on both sides). In this phase, you’ll discover your brand’s soul, give it a voice, and unearth a path to your audience’s hearts and minds, whether that’s in-person, in-store, or online.
Here’s how we’ll do it…
We noticed that when it comes to finding delicious snack food for human hatchlings, it’s pretty much a zoo out there. So we decided to do something about it and started making healthy fruit snacks that are a whole lot of fun to play with. After all, growing big and strong takes hard work and Farm World’s collection of fun-filled fruit snacks are jammed with goodness to help fuel little people who are always on the go from ages 2 and up.
In this phase, we take everything discovered through research and the brand workshop to establish (or re-establish) an own-able space in the target audience’s hearts and minds. This involves defining the brand’s true north, brand narrative, personality, tone of voice, communication approach… everything that makes a brand relatable, connected, and engaging.
After the Brand Strategy phase, we’ll have defined what we call the Brand DNA: an actionable communications guide that defines the brand’s essence and gives everyone a foundation from which to build. When every level of the organisation is working with the same baseline, the results are consistently positive and prepare the company for scale and growth. When a company is properly aligned, it creates collaboration and guidance to market, sell, and support the business from every aspect.
In this critical stage, we establish how your brand thinks, acts, and appears so we can start communicating with the audience in a meaningful way. This involves everything behind-the-scenes like brand architecture, content strategy, and campaign planning, plus forward-facing initiatives like naming and logo development.
Once complete, you’ll have an actionable brand that’s meaningful to your team and positioned to connect with your audience.
With so many acronyms and custom brand service naming conventions, we’d like to offer some guidance on these commonly asked branding questions.
Hiring a branding agency is a big deal. While needs can vary from company to company, here are some common indicators it’s time to reach out:
There’s misconception in the general public… many people think branding is just a logo, some font choices, and a colour pallet.
A comprehensive branding package will include:
Research & Discovery
Quantitative & Qualitative Research
Internal & External Market Surveys
Market SWOT Analysis
Brand Values
Brand Tone of Voice
Comprehensive Audience Segmentation
Customer Profiles
Brand Strategy
Brand Architecture
Communication Strategy
Brand Style Guide
Digital Style Guide
Key Art
Photo / Video Strategy
Auxiliary Design Assets
If your branding agency isn’t delivering at this level, don’t expect massive results.
Before hiring a branding agency, it’s imperative you interview the team you’ll be working with. To help you in the interview process, here are some great questions to ask your brand partner prospects:
The cost to hire a branding agency will vary based on services rendered, maturity of the agency, and size of company using the services.
A mature branding agency will charge $100,000 and up – to complete a comprehensive branding service.
An elementary agency might charge $5,000 and below for simple logo design packages they sell as “branding” – these often leave customers less than distinguished within their market and needing much more support in the long term.
Brand intelligence is the process of gathering, analyzing, and interpreting internal and external factors which influence how consumers perceive a particular brand.