We created a brand and a message that speaks to the local Kenyans of making their daily tasks easier, safer and possible. A message that Eezi Health Care products can preserve the health of communities & the environment that is ultimately their life force.
Through Brand Intelligence and Creative Development, we came up with the name ‘Eezi’ for this unique one-of-a-kind pharma-grade toothpaste. With life being tough in these countries (more than in other places in the world), we wanted to inspire people by OWNING the term Eezi and proclaiming that there are ways to live life the EEZI way. By designing this premium brand we could easily show that there is a new brand of toothpaste that completely changes how we brush our teeth, making it healthier, more affordable and accessible to all.
Through our Research and Development process, we found that more than 46% of five-year-old children have dental caries. More than 90% of the total population of Kenya has periodontal disease and dental fluorosis affects more than 41% of children. Oral disease is largely preventable and yet some of the most common NCDs globally, with negative health, social and economic impacts.
This challenge is overcome by presenting these affordable, more practical, Eezier ways to tackle a centuries-long challenge. Our main focus in introducing the Eezi brand to the public was by providing educational content that their consumers could Eezily understand and buy into the idea of Change.