We ran monthly newsletter competitions to increase the targeted database. We started to advertise to the existing database through an automated email system and promoted specials/discounts on certain products. We advertised these leather products using Digital Marketing strategies and promoting the lifestyle brand.

On average we added over 1000 new email addresses to the Burgundy Collective’s database. Our retargeting methods increased sales by 24% per month. Our Black Friday Campaign with minimal advertising spend produced over R500 000 worth of sales and outperformed our target by 130%.