Growing on the brand building done by Similan, Amplified was tasked to develop and roll out a well-thought-out lead generation campaign to the new property development Urbika Estate in Johannesburg and Central Blue in Cape Town. They wanted to create a hype in interest to the new property developments.
We advertised the launch of the property on all Social Media platforms and ran a well-thought-out Google Adwords Campaign giving away content for free. We created a new campaign landing page that promoted the heart and proposition that the Urbika brand has. A new automated email system was designed to help the estate agents make contact with possible buyers and increased their relationship in value and trust.
Both developments were successfully introduced to the South African market. The new housings were launched and we welcomed 10 000’s new possible buyers to the new open weekend launches. Our lead generation campaign supplied over 200,000 qualified leads over a period of 6 months.
